One of Arby's largest annual sponsorships is with the Pepsi Center (Kroenke Sports Enterprises) in downtown Denver. Dasherboard branding, an Arby's scoreboard, coupon distribution, and numerous giveaways help to create a strong Arby's presence inside the arena during Avalanche and Mammoth games. Our sponsorship also helps support the two Arby's restaurants located inside the Pepsi Center (one on the first leveland one on the third level). In addition, there are a number of "Arby's Nights" throughout the hockey season in which Avs fans have the opportunity to play designated Arby's games inside the arena and win fantastic prizes and coupons.